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Placing the content in the right context
Content marketing is about
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Identifying your content objectives
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Knowing where your target audience is online
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Building a strategy based on your objectives and audience
Get to interact with your prospects online and on their terms
What's your social media campaigns like;
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context over content or content over context?
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does your content have engaging CTA?
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does it match the context?
Let's think about retargeting;
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where your brand is seen
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how your message is received
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CTA activities
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