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Plan before picking up the phone
How is progress tracked?
Is there a clear CTA?
How long is the end to end process?
Is the messaging clear?
A/B Testing?
Call objectives, how will you meet them?
Do you have clear next steps?
CRM collectable data?
Where does this fit in to the 'business' objectives?
How and where will you research your prospects?
How will you get past the 'gate-keeper'?
What are your objection handling techniques?
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